Undiscovered - mixing raw talent with real opportunity

The O2 Undiscovered ambassadors

What does it take to turn raw enthusiasm into practised ability? The Undiscovered Ambassadors know and through the regional workshops and the busking stage they are passing on their expertise.

Every one of them has made a living from their music. They are the faces of Undiscovered and have been giving their advice and expertise throughout the campaign.

You can register to upload your mp3 and profile too.

  • Ian Brown

    Ian Brown

    Ian Brown is a true icon for a whole generation. It's hard to believe that it's 20 years since the Stone Roses were Manchester's best-kept secret.

    He seems to know no fear. When every British band went off and copied the Roses, he set off in the opposite direction and invented his own cutting-edge, multi-cultural music.

    Now more than a decade since the Roses split, Brown is back and better than ever.

  • Guy Garvey

    Guy Garvey

    Singer, songwriter, lyricist, radio producer, raconteur and lead singer of Elbow.

    Over three albums, Guy Garvey has become a hugely popular figure in the music industry.

    Never one to shirk from voicing his thoughts, Guy has been praised for his forthright stance on a variety of political issues, with Elbow supporting the Mines Advisory Group (MAG) and CND among others.

  • Dave Stewart

    Dave Stewart

    'The other one' from Eurythmics and one of Britain's most prestigious producers – working with the biggest names in the music industry, including Bono, Gwen Stefani and Anastacia.

    He's considered one of the great guitar players and has shared the stage with everybody from B.B. King, to Eric Clapton and Bob Dylan.

    Dave has won Best British Producer award four times, Best British Songwriter award 5 times, numerous Grammy Awards and MTV European Awards.

  • Eugene Kelly

    Eugene Kelly

    A Glasgow music legend, Kelly became best known after Kurt Cobain covered The Vaselines song, 'Jesus Don't Want Me for a Sunbeam' on Nirvana's Unplugged album.

    Since then his band Eugenius and collaborations with other musicians read like a who's who of indie rock.

    Eugene's music and work with acts such as The Lemonheads, The BMX Bandits and The Pastels has left an indelible influence. From sensitive rockers, Belle and Sebastian to two fingers to the world rockers Mogwai, there are few Glasgow acts that have escaped his influence.

  • Roddy Woomble

    Roddy Woomble

    As the front man of Idlewild, Roddy started out screaming his lyrics over his band's loud, abrasive punk rock. But as Idlewild's music has matured, so has Roddy's lyrics and style of singing.

    Now the band is renowned as much for Roddy's emotive and melodic vocals as they are for their soaring melodies.

    Always vocal about his love of traditional song writing, Roddy has recently taken time out from Idlewild to collaborate on an album exploring the influence of Scottish folk on his music.